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“We have arrived” – IFS launches re-branding venture

Component-based ERP (enterprise resource planning) solutions provider IFS is rolling out a global re-branding venture that will see the brand’s logo, advertising and catchphrases updated to coincide with a new-look graphical user interface which will launch later in the year.

The software plans to grab a large slice of the local market share when it launches its new look in March.

The company’s Australia and New Zealand managing director, Rob Stummer, told PACE magazine that the IFS image has room for improvement.

“We’ve been in the ANZ market for ten years and now we want to be seen as a true leader in the space,” he said.

“IFS historically hasn’t been well-known in the local market as the resources haven’t been put aside for public relations and branding. But this will be a major focus for us this year.”

Look out for PACE magazine’s March issue — out 11th March — for the full interview with Stummer and more information about IFS’ new look.

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