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Universal Robots partners with ADDE

Universal Robots has appointed Andrew Donald Design Engineering (ADDE) as a distribution partner for the Australian market.

ADDE is a Melbourne-based full service solution provider, specialising in the design of industrial automation solutions. 

Universal Robots is at the forefront of a new class of collaborative robots which are lightweight, simple to program and can work alongside employees with no safety caging (subject to a risk assessment). 

According to Barry Hendy, Managing Director, ADDE, these unique selling points were key factors in the company’s decision to become a UR distributor as they were seeing an increasing market need for compact, cost-effective robotics solutions. 

“We have traditionally been a distributor of high speed industrial robots but the benefits of collaborative robots are appealing to a wide range of manufacturers where the robots can work alongside workers at a bench or on the production line. Universal Robots’ products will enable us to offer tailored solutions to clients that want an automated offering that is compact and easy to program.” 

Universal Robots General Manager for APAC, Shermine Gotfredsen, said the company has been enjoying huge success since launching its robots in Australia and New Zealand in early 2014. 

“The addition of ADDE as a distribution partner means we now have three authorise distributors in Australia and one in New Zealand. We are continuing to build our presence across the region and the acquisition of distributors capable of delivering effective technology solutions to local customers is vital to our growth,” said Gotfredsen.  


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