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Universal Robots establishes Asia Pacific headquarters

Universal Robots (UR), a global developer and manufacturer of flexible and user-friendly industrial robots, has announced the opening of its APAC (excludes China and India) headquarters in Singapore.

The opening of UR’s sixth global office is a result of the increasing demand for collaborative robots across the region over the past three years.

With a large number of multi-national high technology companies and small and medium enterprises located across APAC, UR is expecting to significantly increase its client base throughout the region.

The company’s Singapore office will be responsible for the operations and expansion plans across the region as well as training regional distributors on UR’s latest technologies.

Enrico Krog Iversen, CEO, Universal Robots, said, “The positive year on year growth we have been experiencing has given us the confidence to bolster our presence in this exciting region and we are confident that this is an opportune time for businesses to embrace automation as a way to reap the benefits of increased collaboration and efficiency.”

In addition, UR also announced the appointment of its first General Manager for its APAC operations. Based in Singapore, Shermine Gotfredsen has been promoted from within UR and will continue to lead the company’s activities across the region.

UR was founded in 2005 in Odense, Denmark and has been serving the Asian market since 2011. Through its global outreach, the company strives to keep manufacturers informed about the benefits that their collaborative and lightweight robots can bring to their businesses. 

UR launched its robots in Australia and New Zealand in early 2014. The company currently has three authorised distributors in ANZ.

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