Siemens has appointed a group of new channel partners to distribute its industry products around Australia, enhancing its availability and brand name in the local market.
Adicon, based in Victoria, Triflex Automation in Sydney, and Central Qld Hi Tech Pty Ltd in Queensland have joined Siemens’ network of specialist Authorised Resellers.
Siemens Industry Solutions, industry automation and drive technologies vice president, Bernhard Kienlein, said the new additions will help to provide more localised service to Siemens customers.
“With the addition of our new Authorised Resellers, this further strengthens the overall Siemens partner network which includes our highly valued Solution Partners and Authorised Resellers,” he said.
“We consider our Authorised Resellers and Solution Partners to be vital in our overall channel strategy. We have developed strong relationships, and have established and strengthened our business partnerships with them over many years. We expect the relationship with our newest partners to continue to grow rapidly and follow the same path as our existing partners well into the future.
“The expansion of our Channel Partner program to include additional specialist resellers represents a great benefit to our customers and stakeholders. Now, not only do they have access to our certified Solution Partners who provide engineered solutions, but they can also rely on our extended reseller community for technical support, spare parts, logistical and sales support.”
Kienlein said the Channel Partner expansion was brought to fruition due to increasing competitiveness in the marketplace.
“The marketplace is obviously becoming more and more competitive in these challenging times. As competition increases, our customers need more choice and greater flexibility in the type of service they require from us and our channel partners. Our enhanced Channel Partner program will provide this for customers.
“We are very pleased to now have the additional Authorised Resellers working alongside our existing partners. This will ensure our level of customer satisfaction continues to improve as we move forward.”