RS Components has launched its new website and catalogue, enabling maintenance engineers to easily and quickly research, select and order products from RS online.
The web solution is the result of an extensive intuitive analysis of customers’ expectations regarding web functionality.
‘The development of the new websites has been driven from an in-depth review of customer’s needs. The overall project, from research to concept, through to build and launch has taken over 12 months’ says Scott Fawcett, head of e-commerce at Electrocomponents Plc. ‘We now have excellent foundations in place to enable us to accelerate our e-centric strategy and continue to grow our e-commerce business.’
Showcasing more than 200,000 products online, over 1 million product attributes and related technical documents, customers can make use of the better, faster and more efficient web tools to easily and accurately select the best products they need.
Customers who order via RS Online will reap the benefits of this substantial investment in RS Components’ e-commerce strategy, specifically:
• An improved and intuitive search & browse solution built upon enhanced data.
• Daily publishing.
• One-stop-shop: Customers can access multiple suppliers’ products from a single place. They can then compare and order any product in one click which enables electronics designers and maintenance engineers to save both time and money.
• Product attributes: Six key attributes including manufacturers brands, are displayed on the ‘search results’ page from which customers can apply new filters to their search criteria. Customers can then use up to 5 additional attributes from the results table to compare products.
www.rs-components.com has been successfully implemented in and across Electrocomponents’ operational companies in Europe. The new website and catalogue will be fully deployed across Asia Pacific from April 2008.