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Rockwell Automation appoints new marketing and business manager

Rockwell Automation has appointed Darryl Kaufmann to the role of manager, marketing and business management for the South Pacific region.

In this role, Darryl will be responsible for leading the marketing and market access functions for the South Pacific region, including business, product, and initiative management, pricing strategies, commercial programs and channel initiatives. He will work closely with stakeholders including distributors, country and state managers, sales operations and regional pricing to develop and oversee the implementation of the marketing and business strategy for the region.

“A significant part of my role will be to develop strategies that assist our customers to achieve their production objectives during challenging economic times. My focus will be to continue to build on the alignment and collaboration with our distributors, system integrators and Encompass and Alliance Partners so that our customers experience the value of the Rockwell Automation and PartnerNetwork offering,” he said. 

David Hegarty, regional director of Rockwell Automation South Pacific, congratulated Darryl on his new appointment saying that, “With his current market access role and experience with product business management prior to joining Rockwell Automation, Darryl is extremely well qualified and prepared for this critical role.” 

Darryl joined Rockwell Automation in June 2012 as state manager for Victoria and Tasmania and was appointed to the role of market access manager in October 2013.  Prior to Rockwell Automation, Darryl spent more than 10 years in a variety of business development, business unit and product management roles with Siemens in Australia, Germany and South Africa. 

“A recurring challenge for our customers is making the most of generally tighter operational and capital expenditure budgets. We recognise that budget spend needs to be in line with both production and business objectives. Our product and service offerings are well positioned to safeguard expenditure on equipment, software and technology, which translate to cost savings and increased uptime. ” By helping customers make the Connected Enterprise a reality, they can harness the power of information to make intelligent decisions and optimise their equipment and facilities,” said Kaufmann.

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