Latest News

New executive team appointed for dezineforce growth

Web-based engineering design application provider dezineforce has appointed a new executive team to prepare for expected “rapid growth” within the company, according to a dezineforce announcement.

Claiming to be the first company to develop web-based, on-demand engineering design optimisation, dezineforce has now appointed a round of key executives to augment its management team.

Peter Kelly joins dezineforce as vice president of sales; Richard Harding is promoted from services manager to vice president of technical services; and Arun Muthirulan joins as vice president of marketing.

Kelly has over 15 years’ experience in senior sales and sales management positions with leading engineering and visualisation software vendors, the dezineforce announcement said.

Kelly joins dezineforce after successfully leading a Northern European sales team at Parametric Technology (PTC).

Harding holds a degree in ship science from the University of Southampton. As a senior consulting engineer based within the University of Southampton’s consultancy group he has provided innovative engineering solutions to a broad range of clients including Rolls Royce, dezineforce said.

Muthirulan has more than 15 years of experience in business strategy, marketing and project management. He has worked in a variety of roles for large corporations as well as early-stage companies and start-ups, helping to develop and implement business strategy and obtain venture capital investment.

Commenting on the appointments, dezineforce CEO Peter Collins said: “With these additions to the executive team I am confident we have achieved the right balance of commercial knowledge, skills and experience needed to help dezineforce realise its full potential and further strengthen the company’s market presence and credibility.”

Send this to a friend