In a move to reshape the company to better serve its clients to compete in the digital age, engineering services company Aurecon has appointed John McGuire as Chief Innovation Officer.
According to the company, McGuire is tasked with driving the change to embed a global culture of innovation within Aurecon. He will also lead the organisation to achieve its goal of partnering with clients to design their future, determine their reactions to a variety of different competitive situations, and discover innovate pathways to thrive in the age of digital transformation.
McGuire’s strategic appointment and focus on the use of design led thinking in solving the complex problems will see Aurecon challenge its clients thinking to bring forth new ideas and knowledge and deliver differentiation as a source of competitive advantage in a highly contested market.
Together with teams throughout the organisation, McGuire will build the vision and capabilities to help Aurecon compete in the world of tomorrow and to evolve the company’s offering — using creativity, expertise and design led thinking — to unlock new value for its clients and create solutions that are symbiotic with the communities in which it operates.
“Innovation, design and integrative thinking are the tools our people use as they work collaboratively with our clients to solve the complexity of problems they are facing. The end result is both better infrastructure and business performance for our clients, using design thinking as the vehicle for achieving that performance,” McGuire said.