iSeekplant: Revolutionising Plant Hire Digital Marketing

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ISeekplant is a digital platform that streamlines plant procurement for major industry sectors such as civil construction and mining. ISeekplant helps contractors to discover and hire the ideal plant and equipment from suppliers based in their local area. With a strong focus on great service and an extremely low cost model, iSeekplant has completely revolutionised plant procurement.

ISeekplant has been leading the market in online plant hire since it was established in 2011. Users can search for plant and equipment using a free and highly streamlined online process, designed to deliver accurate results and improve project planning times.

One of Australia’s most exciting startups, iSeekplant has gone from strength to strength in recent years. Early 2016 saw a second round of investment, with Seven Group Holdings coming on board as a cornerstone investor. A media and mining powerhouse, Seven Group Holdings identified iSeekplant as a prime opportunity for rapid growth and capitalisation.

Chief Executive Officer and Managing Director of Seven Group Holdings, Mr Ryan Stokes, had this to say about their recent investment:

“iSeekplant is driving innovation, efficiency and productivity in this important sector, using technology to help improve efficiency and relationships between the various players.

“iSeekplant is facilitating more options and solution in plant and equipment between owners and users, which is helping enhance competitiveness”, he added.

Seven Group’s investment provides iSeekplant with an enormous stepping stone for marketing and promoting its members. Initially a handy marketing tool, iSeekplant’s immense reach now makes membership an absolute must for any plant hire company, large or small.

Sally McPherson, iSeekplant CEO and Co-Founder, said, “following our strong growth over the last year with the signing of major contractors to our platform, we can take the business forward quickly with the addition of Seven Group as a cornerstone investor.”

ISeekplant now boasts over 3,700 large and small equipment hire companies from around the country. Membership is growing at a startling rate, driven largely by strong investment in business processes and delivering high value projects to members. Continued success and a firm focus on value-adding has seen iSeekplant attract the attention of multiple Tier 1 contractors.

In any given week, iSeekplant processes up to 40,000 unique searches for plant and equipment. Projects span from residential construction, to civil projects, agriculture, roads, infrastructure and mining.

Handling the rapid growth has been an exciting experience. Ms McPherson said, “We’ve seen immense growth in the first half of 2016, and our plans and projections for the second half completely eclipse that.

“We have huge digital innovations coming up in the very near future, with our process set to become even more efficient, delivering higher-than-ever savings in both time and money to both our members and contractors using the site to source equipment.”

Throughout the month of August, iSeekplant will be rolling out a revolutionary digital advertisement campaign. The campaign, comprised of short films featuring some well-known Australian faces, will address some of the common themes in plant hire, in a very tongue-in-cheek manner. Keep an eye out, it’s not to be missed!