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Image Design Technology joins Midwich Group

Image Design Technology (IDT) has announced that European technology distributor Midwich has acquired majority shares of the Australian company.

This acquisition is Midwich’s first in the Australia and New Zealand region and is effective as of 1 August, 2012.  Established in 1998, IDT will continue to be spearheaded by Gerry Wilkins, Founder and Managing Director of the company.

According to Wilkins, the acquisition enables IDT to tap into the resources and expertise of a global company, while still retaining the local service and local investment for which IDT is recognised.  

“Our partnership with Midwich allows us to add expand our product offering and act as a one-stop shop for our customers’ audio and visual needs.

"The acquisition will also help us increase our investment into the local marketplace, from adding technical resources, improved stock levels, marketing materials and training programmes, so that we can fully equip and support IDT customers,” said Wilkins.

“By partnering with Midwich, our local vendors can expect to see larger transactions, improved buying power, and more opportunities passing through their sales channels," said Wilkins. "Our local staff can also expect continued investment in local jobs and broader opportunities to grow their career.”

IDT’s key technology areas are video walls and related control and processing, IP signal distribution and digital signage.

IDT is also a distributor of large format commercial displays, including a variety of touch-screen solutions. Its principal vendors include Avitech, Brightsign, Haivision, Jupiter, Magenta Research, NEC, Planar, and Samsung.

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