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IICA and PACE join forces to support and grow the industry

  • Exclusive arrangement builds on existing synergies
  • PACE magazine will now reach all IICA members
  • IICA to actively promote its courses and events using PACE and its sister publications

Australia’s process control and automation industries face several challenges but none more daunting than those related to skilled resource, education and training.

The Institute of Instrumentation Control and Automation Australia (IICA) has been doing its bit to train professionals and support the industry. IICA’s Table-Top Exhibitions and professional development courses conducted in conjunction with the ISA go a long way in keeping engineers at the top of their game.

"At PACE, we share IICA’s vision," says Kevin Gomez, Editor, PACE. "Our involvement with the industry spans nearly six decades and we are keen to work with the IICA to grow, educate and enrich the communities we serve."

Following the exclusive agreement that was finalised between the two parties mid June, the IICA will use PACE to promote its activities and reach its members.

“This agreement is a natural extension and in reality, a formalisation of the long standing arrangement that the IICA has had with the PACE," noted Brett Simpson (pictured above), incoming IICA Federal President. For the past several years, PACE has been featuring the IICA News and Views column each month.

With this arrangement in place, the IICA will be able to better promote its training courses and events. They will be in a position to reach further and wider into other key industry sectors using PACE, and where relevant, other titles published by PACE magazine’s parent company, Reed Business Information.

In turn, PACE readers will have exclusive access to quality technical content culled from ISA/IICA training and presentations thereby cementing its leadership position in the market.

Simpson adds, “PACE is a good fit for the IICA. The kind of readership that PACE attracts is synergistic with IICA’s individual and corporate member audience. I believe that this agreement between the two organisations will be a win-win for both.”

As part of this exclusive arrangement, PACE magazine will now reach all IICA members who will also be given the option to sign up for the newsletter service.

“This agreement brings to fruition a genuine partnership that seems in retrospect something that should have happened a long time ago," concludes Simpson.

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