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Grundfos restructure aimed at pumped up growth in Asia

Given that Asia Pacific accounts much of the world’s population and 
some of the fastest-growing economies, Danish pump manufacturer Grundfos  has announced a new structure to reinforce its market position for sustainable and profitable growth in the region. 

The Asia Pacific operations will now come under four geographical clusters: East Asia, South Asia, Oceania, and Indochina. The reorganisation aims to improve customer centricity with a stronger focus on local requirements, strengthen business efficiencies with better resource allocation, and increase market competitiveness with better economies of scale. 

“In Japan, Korea and Taiwan for example, where pumps run on 60Hz electric motors, it makes sense to localise the engineering expertise for our 60Hz product range, so as to reap better operational synergies and deliver more agile technical support to our East Asian customers,” said Mr Okay Barutçu, Grundfos’ Regional Managing Director for APREG. 
With resources dedicated to the needs of each geographic cluster, Grundfos also said it is expecting to do more in the region for the region by expanding on product range, and increasing assembly and production facilities for local requirements. 

“What this means is better availability of product and information, improved support and services, swifter response time, and a deeper understanding of local challenges that will translate into pump systems and water solutions that are relevant to our customers,” he says.

The new structure will also encourage employees to expand their horizons in terms of roles  and responsibilities and acquire new competencies. 

“To execute our strategies and drive the next lap of growth, strong and experienced teams are extremely critical. People development and capable leadership are important focus areas,” said Mr Barutçu. 

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