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Eaton signs distribution agreement with Synnex

Industrial manufacturer Eaton has announced a distributor partnership agreement with Synnex Australia, one of the top-two IT distributors in the Australian market with over 6,000 resellers.

Synnex has a presence in Sydney, Melbourne, Brisbane and Perth. Under the terms of the agreement, Synnex will sell Eaton’s MGE Office Protection Systems range of uninterruptible power supply (UPS) systems throughout Australia.

Eaton acquired MGE Office Protection Systems in 2008. It selected Synnex principally for its reach and operational capability, according Eaton Industries general manager — power quality, Australia & New Zealand.

Synnex is well-known in the IT channel and has very strong warehousing systems and supply chain processes, says Eaton. Eaton expects to improve its delivery through the IT channel in this new relationship and also to raise its own profile in higher end data centre solutions.

“As one of the largest distributors of IT equipment in Australia, we’re very pleased to be working with Synnex. This new alliance continues Eaton’s commitment to our IT channel while increasing awareness and expanding our footprint and support to our valued resellers,” said Eaton’s national IT channel manager, Darren Butterworth.

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