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Dell partners Meta to bring AR to industries

Dell has announced that it will be the first authorised reseller of the Meta 2 Augmented Reality Development Kit, equipping commercial companies with the tools needed to more easily innovate and adopt new AR technology applications that can advance their business.

In partnership with Meta, Dell aims to make AR more accessible for business deployment, particularly in healthcare, manufacturing and construction, by providing tools for creating immersive experiences unique to the needs of those industries.

The new offering with Meta stems from Dell’s VR/AR Technology Partner Program, which brings together other innovators in VR and AR to test and collaborate on the best technology solutions for varying applications and experiences. This program allows Dell to help current and potential customers to better navigate the new and rapidly evolving VR/AR ecosystem, by working with partners to verify and certify the best software and hardware solutions for VR and AR applications – bringing standardisation where it is needed most.

The Meta 2 Augmented Reality Development Kit will make the Meta AR headset compatible with a number of Dell professional PCs, including Dell Precision workstations and Dell Canvas, as well as bundle the products together for purchase. Among the applications is a Medical Holodeck, which leverages the Dell Canvas and the Meta headset to allow medical professionals to collaborate in AR. Dell is also planning to introduce “AR in a box,” a platform from which channel partners and sales people can show off new Dell Meta AR innovations to potential customers.

“We’re excited about this new partnership with Meta and the opportunity to further transform industries with AR,” said Rahul Tikoo, Vice President and General Manager, Dell Precision workstations. “There continues to be tremendous potential for VR and AR across various industries and in addition to building technology powerful enough for the job, we’re also committed to working with our innovative partners to make AR more comprehensive and accessible for our commercial customers to explore and adopt.”

“We’re very excited for this partnership with Dell. Dell users will now have the opportunity to get their hands on a seamless AR solution that is considered the best on the market by many,” said Joe Mikhail, Chief Revenue Officer, Meta. “This is a major element of Meta’s ecosystem development initiatives. We are certain our partnership with Dell will deliver our game-changing technology into many creative hands and drive productivity measures to both developers and corporates alike.”

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