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Dassault Systemes embarks on 3D Experience strategy

Dassault Systèmes has formulated a new strategy based on a 3D Experience platform that, according to the company, will change the way industry leaders and marketers create value for their end consumers.

The 3D Experience platform transforms the way "innovators will innovate with consumers" by connecting designers, engineers, marketing managers and even consumers, in a new ‘social enterprise’.

[Pictured alongside: Dassault Systèmes’ CATIA Natural Sketch allows designers to more easily create in three dimentions.]

"We have evolved the V6 platform with our customers over the last few years, and the addition of intelligent information search-based technologies, social innovation capabilities and realistic 3D virtual experiences made us ready to pioneer a new technological wave: a 3D Experience platform to serve the social enterprise of the 21st century," said Bernard Charlès, president and CEO, Dassault Systèmes.

"I am convinced that within this century, people will invent and innovate more than ever before. We must provide businesses and people with holistic 3D experiences to imagine sustainable innovations capable of harmonising products, nature and life."

3D experiences are a catalyst for innovation, enabling any enterprise stakeholder to participate in the innovation process, contributing to drive value for the end consumer.

"The way enterprises work internally and externally will change significantly in the next coming decades," said Monica Menghini, executive vice president, industry, marketing and corporate communications, Dassault Systèmes.

"Therefore, our objective is to provide our clients with a powerful platform, which uses the universal language of 3D and the web as the user interface, to help them to connect the dots for a game-changing increase in end-user value."

"3D virtual store applications, 3D visual logistics applications, as well as easy and real-time-connected business dashboarding have already changed the way companies operate," Charlès added.

"With the launch of our 3DSwYM brand, the acquisition of Internet companies such as Exalead and Netvibes, we are further reinforcing the social business apps which are part of our 3D Experience platform."

"Our customers are looking to design the safest, greenest and smartest vehicle, but also how to create the desired, valuable customer experience suiting each market need," Menghini added.

"We want to help them move from vehicle attributes to vehicle experience. We are looking at the world through their eyes. The 3D Experience platform will help them create winning consumer experiences."

Following announcement of the fourth quarter and full year 2011 results, Charlès explained that Dassault Systèmes’ strong financial performance was driven by the early implementation of 3D experiences.

"Working with very prestigious companies for many years, such as Ford, Boeing, BMW, Guess, Honda, Airbus, Carrefour, Johnson & Johnson, P&G, Benetton, and GE, to name a few, it became clear to us that we are ready to provide ‘social industry 3D experiences’," he said. "It was time to open new horizons."

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