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Champion Compressors’ new Champ

Compressed air technology group Champion Compressors unveils a new public image, comprising a new company slogan, a refreshing new colour scheme, and a company mascot–Champ, the Blue Heeler.

Conceptualised and developed by the company’s Marketing Communications Specialist, Paul Issai, the ‘makeover’ focuses on the core benefits of the Champion Compressor solution-set.

“It was important that our public face should reflect the core values that have kept us at number one for decades,” Issai said. “The slogan-Engineered for tough performance says it all. Ours is an Australian-made product. Parts can be sourced locally in Australia, and a rich base of in-country engineering know-how supports the product range. These are rare attributes in the Australian air compressor sector. They also address some crucial operating issues in a country as vast and climatically challenging as Australia.”

The new mascot has also been selected to reflect the core attributes of the company. “The Blue Heeler has long been regarded as a highly prized working dog,” Issai said. “This breed is well-known for its reliability and loyalty, its capacity for hard work, and its ability to handle extreme conditions.”

The company colours will also change progressively to a charcoal and orange combination, reflecting the colours of the entire Champion Compressor range.

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