JAX Tyres has launched its first free electric car charging station at their Woolloongabba location this week, making it the first retailer in in the Brisbane to provide the service.
The station is part of a nation-wide roll-out by JAX to future-proof their 86 stores in partnership with electric car utilities experts, EVolution, in an attempt to adapt to technology changes that are disrupting the market, from automation to zero-emission targets.
JAX Tyres CEO Steve Grossrieder said that diversification would enable the automotive industry to keep up with coming technological developments.
“JAX Tyres has a very solid service network through our best- in-class franchisees and longstanding relationship with our trusted group of Global Top ranked brand suppliers including EVolution. Choosing the right partner is critical and EVolution have the expertise and access to the best quality equipment on the market,” Grossrieder said.
“Through this relationship, JAX Tyres will keep its position as a leading innovative technology driven retailer and our commitment to delivering market leading customer services.”
JAX’s diversification strategy will continue throughout 2019, with its new stores in South Australia and Western Australia to be equipped to charging stations.
CEO of EVolution, Russell Shepherd, said that his company was very excited to be part of JAX’s plans to develop sustainable approaches.
“Drivers will be able to charge their cars either as JAX customers or as passers-by. Furthermore, and unique to JAX Tyres, any electric vehicle will be topped up via portable chargers while being serviced,” Shepherd said.
“Once complete this will be the largest retail based EV charging network in Australia. All charging will be ‘free forever’ and accessible without the need for swipe card or mobile phone app.”