Latest News

Barilla adopts 3DEXPERIENCE platform to digitally orchestrate product labelling worldwide

Global pasta brand Barilla has chosen the ‘Perfect Package’ industry solution from Dassault Systemes, the 3DEXPERIENCE Company, and world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions.

Barilla chose the Perfect Package industry solution experience to improve the package labelling creation process across its worldwide operations. With the Perfect Package’s artwork and labelling capability, Barilla has streamlined label design and approval, reduced artwork design time and improved regulatory compliance.

Barilla needed to drastically reduce packaging development time and cost, which required them to streamline the artwork and label creation process and provide all stakeholders with secure, digital access to all the elements of the package including copy, logos and designs.

Orchestrating the design of effective packaging across 1500 brands in several countries is an extraordinarily complex process, and involves a collective effort of various internal departments and external art agencies to ensure each of the thousands of packages sold by Barilla has the right copy, look and feel, and adheres to consumer expectations and international regulations.

Monica Menghini, Executive Vice President, Corporate Strategy, Industry & Marketing, Dassault Systèmes explains that the manufacturer has about five to eight seconds, which is how long it takes shoppers to find and select the right product for their family. This is the focus of the Perfect Package industry solution experience.

Based on the 3DEXPERIENCE Platform, Perfect Package provides Barilla’s stakeholders with a dedicated labelling solution and secure digital access to its most up-to-date product information. Stakeholders no longer need to exchange paper samples, thus reducing new labelling creation cycle time, accelerating label design and approval, improving quality, and lowering label creation costs. It also ensures designs and intellectual property that previously resided at external agencies are being brought back to Barilla.

According to Marco Rossi, IT Business Process Support Director at Barilla, with the 3DEXPERIENCE Platform, all their stakeholders can collaborate from idea generation to validation of the final Barilla package using a digital representation of the same master label. The solution allows Barilla to digitally exchange ideas faster, more intuitively, and with few to no packaging recalls.

Send this to a friend