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Understanding the buyer journey in B2B Marketing

By David Dodd, National Key Accounts Manager.  Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales success.    Over the past 20 years, Prime Creative Media has worked with thousands of B2B companies to craft successful marketing strategies.    Too often, we have seen marketers organise campaigns around short-term sales … Continue reading Understanding the buyer journey in B2B Marketing