Many B2B companies are now considering how to invest their marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate.
Optimising value from B2B marketing budgets has never been more important. For marketing managers, this means ensuring that advertising leads to real sales opportunities. We offer this complimentary guide to the partnership model, which gives advertisers maximum value and accelerates results.
From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.
By David Dodd, National Key Accounts Manager. Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales success. Over the past 20 years, Prime Creative Media has worked with thousands of B2B companies to craft successful marketing strategies. Too often, we have seen marketers organise campaigns around short-term sales … Continue reading Understanding the buyer journey in B2B Marketing
Prime Creative Media continues its Engine Room series, offering complimentary resources to companies to help navigate the COVID-19 crisis. John Murphy, CEO Prime Creative Media, offers this guide on the dangers of ‘going dark’ in times of crisis, and how to drive a strategy to maintain or even increase market share as the economy recovers.