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ABB opens new regional robotics packaging hub to drive productivity in Southeast Asia

ABB Australia announces the official opening of a new Regional Robotics
Packaging Application Hub in Singapore.

Reinforcing ABB’s position in robotics in Southeast Asia, the new hub
provides value-added engineering solutions in industrial manufacturing
processes tailored for the Asia market. The centre will function as a platform
to develop novel robotics manufacturing solutions in hardware and software to
benefit growing industries such as food and beverage, pharmaceutical, consumer
electronics, and solar photovoltaics.

The new hub will serve as a live learning and collaborative environment
through research and problem-solving from real industrial cases. ABB will also
collaborate with training industry partners and educational institutions to
help develop highly competent engineering talents to serve the region,
accelerating the growth of technical competencies locally and regionally.

ABB’s head in Singapore and the South Asia region, Haider Rashid
explains that robotics automation is revolutionising the face of manufacturing.
ABB looks forward to sharing its know-how and helping companies become even
more cost competitive while meeting the highest standards of productivity and

According to Lim Kok Kiang, Assistant Managing Director at the Singapore
Economic Development Board, Singapore’s Future of Manufacturing initiative aims
to position the country as the leading advanced manufacturing hub in the
region. The Board is therefore encouraging the manufacturing sector to
co-create and implement future manufacturing solutions in Singapore, leveraging
technologies such as advanced robotics and automation, additive manufacturing
and ICT solutions. By setting up its Regional Robotics Packaging Application
Hub, ABB has given a major boost to the country’s advanced manufacturing

An extension of ABB’s Robotics Application Center that was set up in
2010, the new 600m² workshop features demo units for picking, packing and
palletising processes. The facility will allow end customers, channel partners
and ABB to run trials with actual products, assemble robotics systems and
conduct factory acceptance tests before delivery.

ABB’s contactless robotics technology allows a high degree of hygiene,
accuracy and consistency in manufacturing. The robots’ speed and flexibility
allow fast changeover in products to meet customisation demands, while installation
in hazardous environments without lighting, heating or air-conditioning enables
businesses to be more efficient in their energy usage, also reducing employee
exposure to potential hazards and risks.

A world-leading manufacturer of industrial robots and robot systems, ABB
has the market’s widest range of robot-based packaging automation, including
specialised robots for picking, packing and palletising to meet the demands of
most packaging industry applications.

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